MARKETING TIPS
Post on social media consistently and often
• Have your preorder link in an easy to locate spot for customers (in your bio or use LinkTree).
• Create unique content on Instagram, X, TikTok, Pinterest, Tumblr. Focus on one platform and work to build a community, entertain, and find your supporters.
• We have found that Instagram is great for communicating with your existing audience while TikTok can be more effective for sharing your story with a larger audience that might be meeting you for the first time.
• We have seen short videos be prioritized over still images and gain more traction in the last few years.
• Update your audience with reminders: “1 week left,” “1 day left,” etc.
Engage in Storytelling
• Share the story behind your design or the broader narrative of your artistic journey. Create compelling comics, animations, or short videos of you that build and communicate your artistic vision.
• Chat about what inspired your design, a glimpse into your studio, or a time-lapse of your creative process.
Interact with Followers
• Respond to comments, host Q&A sessions, or go live to discuss your design inspirations.
Collaborate
• Partner with other artists for shoutouts or cross-promotions.
• Check out our discord to chat with other artists.
• Tag us @rawpaw so we can share too. We can only share so many before our feed is flooded so we will do our best to curate your amazing content during our working hours (Monday through Friday 10am-6pm CST).
In Person Events
• Engage in Local Communities and Participate in art fairs, pop-up shops, or craft markets.
• You can create a QR code that links to your shirt and create handouts, posters, or display at your booth.
• Physical fliers at common spots like coffee shops, book stores, etc are great for connecting outside your audience.
Paid Advertising
• Use platforms like Meta Ads, Google Ads, or Instagram promoted posts to find specific people interested in your style.
While this can be challenging and expensive to get going, we have really grown our brand with ads on social media and we always view it as investing in ourselves. Plus sometimes a design can take off if the right people see it or the algorithm shows you love.
Remember to post as your authentic self. When you care about something, your audience will too!